Bronco Rides Again

Ford Motor Company is set to announce the all-new Ford Bronco this July to fans of the legendary SUV around the world. For over 50 years, the iconic Ford Bronco has been synonymous with off-road excellence, and the all-new Bronco will take things even further.

Ford Engineers have been hard at work testing and proving the all-new Bronco’s rugged chassis and powertrain in a variety of extreme conditions. The new Bronco will use Ford’s durable T6 platform, which utilizes a fully-boxed, body-on-frame design for extra strength off-road.

The Ford Bronco has a long and storied history, dating back to the original Bronco which debuted in 1966. The Bronco was originally designed by McKinley Thompson Jr., the first African American designer hired by Ford Motor Company, who also worked on legendary vehicles like the original Ford Mustang and historic GT40 race car.

One of his proposals for an off-road vehicle with short overhangs, high ground-clearance and a boxy-look became the basis for the first Bronco.

This rugged, yet stylish design language continued for many years, as the Ford Bronco went through five unique generations, never losing its go-anywhere attitude. The all-new, sixth-generation Bronco seeks to continue that off-road heritage with impressive power, advanced four-wheel drive technology and classic styling.